The way we do the things.
Rankplugin is the leading local listing service provider. Our services are attributed to be professional, well-researched and highly successful in enhancing business potential online. Rankplugin has equipped itself with high-qualified techniques and knowledge base that enable it each time to come up with unique, innovative and creative local listing proposition that promise to increase shareholder’s value of business.
Major search engines such as Google, Yahoo!, Bing etc. provides local listing to the businesses that are willing to reach local audiences. However, local listing on these search engines requires a comprehensive strategy in which components such as online advertising and marketing strategy, businesses’ target market and audience, SEO strategy, and other related components builds a full-fledged local listing strategy that is bound to be successful.
But if the strategy is poorly developed without any support of research, understanding of online business environment, marketplace to target and audience, inappropriate positioning and ineffective SEO strategy then every worth of penny is wasted. Hence, businesses require professional local listing service provider that can channelize business online in the right direction with desirable results.
Rankplugin offers professional local listing service that have expertise in handling local listing profiles on Google, Yahoo!, and Bing. The Rankplugin local listing services are integrated with the internet marketing and online brand awareness strategies to enable local audience to identify business easily and be able to reach it at an instant. We enable local listing services to supplement SEO and SMM services to also enhance visibility and rank online which again enhances the conversion rate at the business’s website.
The prime goal of local listing services we provide is not just to increase visibility online but to achieve the business goal, and to increase the commercial transactions online. But targeting and positioning in the local markets is not an easy job, therefore, a full-fledged research is conducted beforehand. Thereafter, the development of strategy and proposition takes place, in which local listing services can be integrated with other internet marketing services such as search engine optimization and marketing, social media marketing and optimization, pay-per-click campaign, content writing, blogging, online branding and brand-awareness campaign, and specialized packages to reach local customers and consumers.
As the geo-locations are defined and identified of the business where target markets and audiences are located then Google, Yahoo!, and Bing are reached to see where the consumers are flowing towards. If competitors are there on local listing, then a competition analysis takes place with situation analysis of business environment. And then lastly, the implementation of the local listings strategy takes place.
At the initial stage, constant monitoring is done to review and assess if things are working as expected and if the business potential looks lucrative. Rankplugin ensures that not just the repeat of present customers but also of wide and pervasive capturing of prospects as well that will be enticed to repeat visits with the help of easy-accessibility, enhanced-visibility and branding.
Local customers want to easily search and find the businesses online that can offer them the best informed services and products. The pool of customers online is unfathomable and all is needed is the high-visibility in the searches, and Rankplugin local listing services offer the just the same proposition to not just reach customers easily but locally as well.
The way we work.
We love meetings over coffee table. It is a cyclical process of understanding business goals, target audience, industry specifications and past performance of the website which helps us to know more about your business.
During this stage, we learn about your requirements, identify your customer and envisage strategy to achieve business goals.
As per recent Google updates and guidelines, content is primary component of an effective search engine optimization. Content should be rich enough and cater to needs of intended audience.
It should be drafted in a manner so that targeted keywords submerged in content. Content strategy is all about the appropriate, unique and optimized content as per the Google guidelines.
During this stage, we identify website' structure and loading speed. Website which loads fast gets an edge over other websites.This steps involves creating a detailed report on all possible SEO issues and make sure that your site structure is laid out as per latest Google guidelines. We also ensure that your website has not violated any of listed guidelines and to suggest optimal solutions, if anything such will be found.
Choosing appropriate keywords is most essential part of engine optimization process. If no one is searching using the keywords, you are promoting is just waste of effort.
Audience Research is as crucial as keyword research. Here we define target audience and their interest which then leads to setting up an effective promotional strategy. This also involves segregation of target customers based on various parameters such age, sex, location etc.
In every business, it is always of utmost importance to keep an eye on your competitor. In this phase, we perform high-level audits of your competitors across various vertical such as inbound links, competitor's keywords etc.
In this phase, we formulate a business plan after compiling the output of Business objectives, content strategy analysis, performance analysis, Keyword and Audience Research and Competitive Analysis.
Here we commence business promotion by various means which includes but not limited to content promotion, link building, social bookmarking , blog promotion, social promotion etc.